About
Built on the inside. Working for the outside.
Rykon Media was founded by a media industry veteran who spent 15+ years inside top-tier agencies — and decided brands deserved better.
Lindsay Nardini
Founder & CEO
Executive media and marketing leader with 15 years of experience, spanning industries including pharmaceuticals, healthcare, higher education and financial services.
Proven track record leading 60+ person agency teams, managing complex client portfolios, and driving profitable organic growth.
Trusted advisor to senior clients with deep expertise across media, data, technology and investment. Known for building high-performing client teams, expanding client relationships, and translating media strategy into measurable business outcomes.
Why Rykon exists.
After more than 15 years leading media strategy and planning at some of the most respected agencies in the industry, I saw the same pattern repeat itself: brands were making major media decisions without a truly independent voice in the room.
Agencies are good at what they do. But they have their own incentives, their own relationships, and their own pressures. That doesn't make them bad partners — it just means brands need someone whose only job is to look out for them.
Rykon Media exists to be that voice. Independent, experienced, and entirely on your side.
Experience
15+ years. National & Local brands. Real results.
Philosophy
How I work.
Candour over comfort
I'll tell you what I actually think — not what you want to hear. That's the only way to make better decisions.
Strategy before tactics
Channel selection and budget allocation should follow a clear strategy. Too often it's the other way around.
Accountability at every level
From agency contracts to individual line items, every dollar should be traceable and defensible.
Long-term thinking
The best media decisions compound over time. I help brands build the systems and relationships that pay off for years.
Let's work together.
If you're looking for a trusted, independent media advisor — I'd love to hear about your situation.